Category Archives: web design

Doing Less with More: 80-20 Web Design to Get Visitors Interested

Web design is not rocket science, but considering all the many aspects people need to juggle, it can get pretty close. Web design works best when it is just simple enough to be accessible, but not so simple that visitors find the content disengaging or unsubstantial. This is a tough balance. Professional web designers practice this balance on a daily basis by applying a few universal strategies. One of the most organizational is the percent strategy.

A Look at the 80- 20

The 80-20 rule has a pretty wide use. The idea is that 20% of the overall content on a web page provides 80% of the value. A select few articles spearhead the site to success. Out of 10 total products, 2 of them spur 80% of all sales. This structure can be applied in many ways and in many industries. It is a strong organization that gives the website depth and success.

Why Does 80-20 Work?

Many individuals ask why this strategy works in the context of web design. Yes, everyone is different. But when focusing on demographics, people have a lot of similarities. It makes sense that certain articles or certain products will be bestsellers. If not, it shows that all the content is mediocre, as opposed to a balance between ‘decent’ and ‘the best’. Every quality website has a basis of about 20% of it that offers the vast majority of its traffic and success, from independent blogs to corporate sites. This percent rule is applied to a website to offer a spotlight on certain superior content,. The remaining content is similar to padding. It is nice to have, but it only builds on the foundation and is not the foundation itself.
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An In-Depth Overview Of A Responsive Web Design

When it comes to creating a responsive web design, even seasoned web professionals tend to get confused because this requires a radical change in thinking. As time has passed on, responsive website designs are not longer regarded as passing fads but have now become standard practice in the world of web designing. This paradigm shift can be compared to how table based layouts transitioned to CSS. In simple words, this is a very unique way of designing websites and gives a picture of what the future of web designing will be like.

What is responsive web design?

The first ever responsive website design was created by web designer, Ethan Marcotte. To understand what these web designs actually are, it is important to remember that today even mobile devices have web browsers to surf through the Internet. The first mobile device that featured a proper web browser was the iPhone. As other mobile devices followed in the footsteps of the iPhone, the face and experience of the mobile web changed almost overnight.

Since the landscape of mobile web browsers changed, so even the expectations of users changed as well. Browsing the web on mobile devices became as easy as browsing on a desktop computer. This was when mobile versions of website began emerging from within the web design community. These “mobile” versions were actually a bonus of the “desktop” version of websites.

However, technology soon marched forward and this marked the advent of small notebook computers and touchscreen tablets in the phone hardware market. Now these small-sized personal computer devices had high-resolution displays as well, and of course, web designers wanted to take advantage of this. This is what gave rise to the concept of a responsive web design.

As technology continues to advance, screen resolutions and sizes of personal computers and mobile devices continue to vary. However, it is not practical for website designers to create different versions of a website simply for targeting every new device. This is the problem that is addressed by responsive website designs because such a website design tends to readjust according to the screen resolution and size of any device. No matter how thin or wide a browser a responsive website design comfortably readjusts to fit the screen.

Fluid Grids

The use of a fluid grid is a key idea behind a responsive web design. In terms of proportions, a fluid grid is designed more carefully, unlike a layout that is designed based on arbitrary percentage values or rigid pixels. This way, when a layout is stretched or squeeze depending on the screen-size of a device, the widths of every element in the layout are resized in relation to each other.

The best way of seeing a responsive website design in action is by opening up a website with a responsive design in a desktop web browser. Make the browser thinner by slowly resizing it. As the size of the browser changes, all the elements on the page will also automatically readjust themselves to fit the changing width. Even the browser is reduced down to the size of a mobile browser; the web page will still manage to readjust in order to be clearly visible. This is what a responsive web design is.

What is Parallax?

If you’re in the web design business you’ve probably heard or seen parallax backgrounds – they’re pretty big right now, but what are they? Watch this video to learn about parallax backgrounds and how to create them.

Video by optikalefx on YouTube