Doing Less with More: 80-20 Web Design to Get Visitors Interested

Web design is not rocket science, but considering all the many aspects people need to juggle, it can get pretty close. Web design works best when it is just simple enough to be accessible, but not so simple that visitors find the content disengaging or unsubstantial. This is a tough balance. Professional web designers practice this balance on a daily basis by applying a few universal strategies. One of the most organizational is the percent strategy.

A Look at the 80- 20

The 80-20 rule has a pretty wide use. The idea is that 20% of the overall content on a web page provides 80% of the value. A select few articles spearhead the site to success. Out of 10 total products, 2 of them spur 80% of all sales. This structure can be applied in many ways and in many industries. It is a strong organization that gives the website depth and success.

Why Does 80-20 Work?

Many individuals ask why this strategy works in the context of web design. Yes, everyone is different. But when focusing on demographics, people have a lot of similarities. It makes sense that certain articles or certain products will be bestsellers. If not, it shows that all the content is mediocre, as opposed to a balance between ‘decent’ and ‘the best’. Every quality website has a basis of about 20% of it that offers the vast majority of its traffic and success, from independent blogs to corporate sites. This percent rule is applied to a website to offer a spotlight on certain superior content,. The remaining content is similar to padding. It is nice to have, but it only builds on the foundation and is not the foundation itself.
Visit this website to learn about the many difficult and overwhelming complexities of web design, and how a web design company can alleviate these concerns. For a fair price, web design and marketing can be accessible.